In recent weeks, the demand for Strategy's STRC—a variable rate perpetual preferred stock—has exploded, attracting investors seeking a stable source of income amid volatile cryptocurrency markets. As Bitcoin experiences fluctuations, STRC offers a compelling alternative with its monthly cash dividends and role in funding Strategy's aggressive Bitcoin treasury strategy without diluting common shareholders. This surge reflects growing confidence in Strategy's model, which has positioned itself as the world's largest corporate holder of Bitcoin.
Tracking websites like strc.live highlight this momentum. Last week's prediction estimated that STRC proceeds would fund the purchase of approximately 4,277 Bitcoin, but the actual figure revealed was a staggering 5,315 Bitcoin. This exceeded expectations by nearly 25%, underscoring the rapid acceleration in investor interest. On March 9, 2026, strc.live reported a new daily record of around 1,360 Bitcoin estimated from STRC sales, with 2.4 million shares traded through the ATM (At-The-Market) program—a 27% increase over the previous Friday's record.
STRC has fueled 30% of Strategy's most recent major Bitcoin acquisition, a purchase of 17,994 Bitcoin for $1.28 billion at an average price of $70,946 per coin. This transaction, detailed by BitcoinTreasuries.net, brought Strategy's total holdings to 738,731 Bitcoin, The $377.1 million raised from selling 3,776,205 STRC shares directly funded 5,315 of those Bitcoin, demonstrating how preferred stock demand is directly translating into treasury growth. Trading volume for STRC has also spiked, with over 2.9 million shares traded in Monday’s session and nearly $300 million in total dollar volume.
In a comment to BitcoinTreasuries.net, Strategy's Bitcoin Strategy Manager, Chaitanya Jain, addressed the causes of this recent surge in demand: "STRC went through a seasoning phase during a weaker Bitcoin market, which created price volatility and occasional flash crashes," he explained. But the company moved to stabilize the instrument. "Strategy established a USD reserve covering ~2.5 years of dividends, and the dividend rate increased month-on-month to 11.5%," he noted. He added that the investor base also shifted meaningfully — "shares rotated from IPO investors focused on price arbitrage to investors seeking consistent monthly yield." The result, Jain said, is that "STRC is now trading closer to par and volatility has declined significantly."
Visibility has played a role too. "Awareness has steadily increased through digital media campaigns, conferences, and investor meetings," he said, pointing to that as a contributing factor alongside the structural improvements. "Together, these factors have contributed to a surge in demand," he concluded. "This is only going to accelerate as STRC continues to trade in its target range between $99–$101 and bitcoin price recovers."
Jain has also highlighted on X how STRC, alongside common shares like MSTR, forms the "ultimate Bitcoin accumulation machine," with the company acquiring 67,463 Bitcoin in 2026 alone—far outpacing previous years.
Recently, the company filed an amendment to its ATM program that would enable the sale of more shares during premarket and after-hours trading, allowing for even faster capital deployment into Bitcoin purchases.
If this demand for STRC persists, it could enable Strategy to purchase over 18,000 Bitcoin per month solely from STRC proceeds, without diluting common shareholders. Such sustained buying power might propel Strategy to become the first company to hold over 1 million Bitcoin on its balance sheet, potentially reshaping Bitcoin market dynamics and reducing the severity of bear markets through consistent institutional accumulation.
As Strategy continues to innovate in blending traditional finance with Bitcoin, the rise of STRC exemplifies how high-yield instruments can drive corporate treasury strategies in the digital age. Investors are watching closely as this trend unfolds, with STRC trading steadily around $100.03 and yields at 11.5%.