Strategy Inc. has significantly expanded its Bitcoin holdings with a major acquisition detailed in its latest SEC filing. the company added 17,994 BTC for approximately $1.28 billion, achieving an average cost of $70,946 per Bitcoin. This brings Strategy's total Bitcoin reserves to 738,731 BTC, accumulated at an overall cost of $56.04 billion and an average price of $75,862 per coin.
A central element of this acquisition is the contribution from STRC, Strategy's Variable Rate Series A Perpetual Stretch Preferred Stock. Proceeds from the sale of 3,776,205 STRC shares generated net proceeds of $377.1 million. These funds directly supported the purchase of 5,313 BTC, accounting for roughly 30% of the total 17,994 BTC added during the period. This marks a prominent use of STRC capital in Strategy's Bitcoin accumulation approach, channeling preferred equity proceeds into digital asset reserves alongside common stock sales.
This development builds on a record-breaking week of demand for STRC in the period leading up to March 2, 2026. Trading volume surged notably, with one standout day on March 3 seeing over 2 million shares traded and volume exceeding $200 million—among the highest levels in 2026. STRC shares remained anchored near the $100 par value, reflecting strong absorption by yield-seeking investors. The board responded by adjusting the variable dividend rate to 11.50% for March, up from 11.25%, to sustain appeal and facilitate efficient at-the-market issuances. Trackers estimated that peak daily activity could support funding for around 1,000 BTC or more in a single session, highlighting STRC's growing role in enabling large-scale Bitcoin buys with reduced reliance on volatile common equity.
By directing a substantial portion—30%—of this $1.28 billion Bitcoin addition through STRC proceeds, Strategy underscores its evolving financing strategy. The preferred stock instrument provides a stable, income-focused channel for capital that aligns with long-term Bitcoin conviction. As the premier corporate Bitcoin holder, Strategy continues to convert investor demand into expanded treasury reserves amid shifting market dynamics.