Relai is a Swiss-based company that offers a user-friendly, non-custodial mobile application designed exclusively for buying and selling bitcoin. Founded with the mission to simplify bitcoin investments, Relai enables users to purchase bitcoin directly from their bank accounts without the need for registration or identity verification. This streamlined approach has attracted a diverse user base, positioning Relai as a significant player in Europe's bitcoin market.

In January 2024, Relai announced its decision to allocate a portion of its fiat revenue into bitcoin, aiming to strengthen its balance sheet and leverage bitcoin's disinflationary properties. This strategy reflects a growing trend among companies to adopt bitcoin as a treasury asset, viewing it as a hedge against inflation and a means to diversify financial reserves. By integrating bitcoin into its financial strategy, Relai underscores its commitment to the digital asset and its confidence in bitcoin's long-term value.

Relai's focus on providing a seamless and secure platform for bitcoin transactions has solidified its market position. The company's emphasis on self-custody aligns with the core principles of bitcoin, offering users full control over their assets. With over 400,000 app downloads and a trading volume exceeding €300 million, Relai has demonstrated substantial growth and influence within the European bitcoin ecosystem.

Recent Developments

• December 20, 2024: Relai expanded its bitcoin holdings by purchasing 13 BTC for approximately $1.2 million, bringing its total holdings to 30 BTC. (cryptonewsland.com)

• December 10, 2024: The company secured $12 million in a Series A funding round led by Ego Death Capital, with plans to use the funds for European expansion and obtaining a Markets in Crypto-Assets (MiCA) license. (coindesk.com)

• May 17, 2024: Relai held 1.1 BTC, valued at $72,904 at the time.

• May 17, 2023: Relai introduced a zero-fee purchase option, allowing users to make one fee-free bitcoin purchase per month for up to 100 CHF/EUR, aiming to attract more users and promote bitcoin adoption. (nasdaq.com)

• March 2023: The company raised $4.5 million in a funding round led by Ego Death Capital, with plans to expand its services and integrate support for the Lightning Network. (bitcoinmagazine.com)

These developments highlight Relai's proactive approach to growth, innovation, and commitment to enhancing the bitcoin investment experience for its users.