Strategy Buys More Bitcoin, Total Holdings Top 687K BTC

Bitcoin treasury firm Strategy said Monday it acquired 13,627 additional bitcoins, spending about $1.25 billion on the latest tranche of the digital currency as part of its ongoing accumulation strategy.
According to a company filing and press release, the purchases were made between Jan. 5 and Jan. 11 at an average price of about $91,519 per bitcoin, bringing Strategy’s total bitcoin holdings to 687,410 coins. At current prices, the holdings are valued at more than $62 billion, making Strategy one of the largest corporate owners of bitcoin.
The acquisitions were funded through at-the-market sales of Strategy’s Class A common stock (MSTR) and its perpetual Stretch preferred stock (STRC). During the reporting period, the company sold millions of shares of both securities to generate proceeds for the bitcoin purchases.
Strategy said its cumulative bitcoin purchases — including the latest batch — cost roughly $51.8 billion at an average of $75,353 per coin. The press release did not disclose decisions on future buys.
The bitcoin buys come after index provider MSCI decided on Jan. 6 not to immediately exclude so-called digital asset treasury companies (DATCOs) like Strategy from its global equity benchmarks, easing concerns about potential forced selling by passive funds. The decision followed industry pushback on the proposal’s initial design.
Strategy’s aggressive bitcoin accumulation has been a hallmark of its corporate strategy under Executive Chairman Michael Saylor, even as its shares have traded at a discount to the value of its bitcoin reserves. The firm has expanded its capital-raising programs in recent years to support ongoing BTC purchases through 2027.
