Grant Cardone, Adam Back, and Eric Weiss to Headline Bitcoin Treasuries Conference 2026

The industry's leading operators and allocators convene September 28 at SECOND in New York City to chart the future of corporate digital asset adoption.

Today we're announcing the initial speaker lineup for the second annual Bitcoin Treasuries Conference, taking place September 28 at SECOND in Midtown Manhattan, New York City.

Headlining the event are three figures approaching bitcoin from very different vantage points: Grant Cardone, the billionaire real estate investor and CEO of Cardone Capital; Adam Back, co-founder and CEO of Bitcoin Standard Treasury Company; and Eric Weiss, founder and chief investment officer of Blockchain Investment Group.

The first wave of confirmed speakers spans real estate, protocol engineering, asset management, and macro strategy — a deliberate reflection of our central thesis for 2026: bitcoin on the balance sheet is no longer a single playbook confined to tech and crypto-native firms, but a decision now facing operators across every capital-intensive industry.

This is only the first round. Additional speakers will be announced in the coming weeks. Ticket prices increase with every announcement, so today's rate is the lowest that will be available all year. With just 300 seats and a hard cap, the room fills fast.

Confirmed Speakers for Bitcoin Treasuries Conference 2026

• Grant Cardone — CEO, Cardone Capital

• Adam Back — Co-Founder & CEO, Bitcoin Standard Treasury Company

• Eric Weiss — Founder & Chief Investment Officer, Blockchain Investment Group

• Matt Cole — CEO, Strive Asset Management

• Jeff Walton — Chief Risk Officer, Strive; Host, True North Podcast

• Andrew Webley — CEO & Founder, The Smarter Web Company

• Norma Chu — Founder & CEO, DDC

• Adrian Morris — Bitcoin Treasury Analyst & Founding Member, True North

• Jordi Visser — Head of AI Macro Nexus Research, 22V Research

• Mike Alfred — Founder & Managing Partner, Alpine Fox LP

Each represents a different route to the same destination.

Cardone directs the cash flow from roughly $5.3 billion in real estate into a disciplined, recurring bitcoin acquisition strategy — a model that runs through operating income rather than the debt, equity, and structured products most public companies rely on.

Adam Back approaches the balance sheet from the protocol itself, having authored the 1997 Hashcash proof-of-work system cited directly in Satoshi Nakamoto's original Bitcoin white paper.

Jeff Walton and Adrian Morris go deep inside the mechanics of the largest corporate treasury programs, while Jordi Visser and Mike Alfred track where institutional capital moves next.

"Crypto's counter-culture era is over. What comes next is institutional bitcoin adoption at scale, and this conference will be the epicenter of that conversation," said Pete Rizzo, Founder and President of BitcoinTreasuries.net. "The speakers here represent the actual decision-makers moving billions into bitcoin treasury strategy."

A room built for real capital

Unlike typical industry conferences, where speakers deliver remarks and depart, we convene the exact operators shaping institutional bitcoin adoption — and put them in a room together.

The proof is in our inaugural event. A keynote from Michael Saylor, Executive Chairman of Strategy, anchored the program, and Strive and Semler Scientific connected on-site before announcing a $1.4 billion deal days later. Last year's event drew participation from Bitwise, Galaxy Digital, Gemini, and Latham & Watkins, with coverage from Fox News, Reuters, CoinDesk, and The Block.

This year's program will cover digital asset accounting mechanics, portfolio construction, capital markets innovation, regulatory frameworks, and operational case studies from corporate treasury programs already running bitcoin strategies at scale. You'll leave with direct relationships to the operators setting the terms of institutional adoption.

Reserve your seat

The conference is capped at 300 seats. This is the first of several speaker rounds, and ticket prices increase with every announcement — today's rate is the lowest that will be available for the 2026 event.

Monday, September 28 · SECOND, 849 6th Avenue, New York City

Registration and partnership inquiries are open. For sponsorship and ticketing details, email ed@bitcointreasuries.net.