Block, Inc. (NYSE: XYZ), formerly known as Square, is a leading American technology and financial services company founded by Jack Dorsey. Headquartered in the United States, Block has established itself as a pioneer in digital payments, point-of-sale solutions, and financial innovation. The company’s ecosystem includes popular products like Cash App, Square Point of Sale, and the recently launched Bitkey self-custody Bitcoin wallet, which aims to empower individuals with true financial ownership and secure Bitcoin storage across more than 95 countries [block.xyz].

Block’s Bitcoin strategy is a core part of its corporate identity and long-term vision. The company has consistently advocated for Bitcoin as a transformative asset, both as a treasury reserve and as an enabler of open financial systems. Block’s investment thesis centers on Bitcoin’s potential to drive financial inclusion, decentralization, and innovation. By integrating Bitcoin into its products and balance sheet, Block not only diversifies its treasury but also signals strong conviction in the future of decentralized finance.

As one of the most prominent public companies holding Bitcoin, Block’s market position is significant. Its early and ongoing investments in Bitcoin have made it a bellwether for institutional adoption. Block’s transparent reporting and active engagement with the Bitcoin ecosystem reinforce its reputation as a forward-thinking leader in both fintech and digital assets.

Recent Developments

Block, Inc. has maintained a steady pace of Bitcoin acquisitions and product innovation throughout 2024 and into 2025. Here are the most recent and notable Bitcoin-related activities:

• December 31, 2024: Block added 122 BTC to its holdings, as disclosed in its Q4 2024 10-K financial report (see page 136) [Q4 2024 Financial Statement].
• September 30, 2024: The company purchased approximately 152 BTC with a cost basis of $9.7 million. As of this date, Block held about 8,363 bitcoins for investment purposes, with a total cost basis of $241.1 million [SEC Filing].
• June 30, 2024: Block acquired an additional 173 BTC, reflecting its ongoing commitment to increasing its Bitcoin reserves [Cointelegraph].
• March 31, 2024: The company added 11 BTC, as detailed in its Bitcoin Blueprint for Corporate Balance Sheets [block.xyz].
• February 23, 2021: Block made a landmark purchase of 3,318 BTC, marking one of its earliest and largest single acquisitions [investors.block.xyz], [SEC Filing].

In addition to its treasury activities, Block has expanded its Bitcoin-focused product suite. The global launch of Bitkey, a self-custody Bitcoin wallet, underscores Block’s mission to give users more control and security over their digital assets [block.xyz]. The company’s ongoing investments and innovations continue to shape the landscape of institutional Bitcoin adoption and financial technology.