TD Cowen Says Strategy Remains a Buy Despite BTC Plunge

Bitcoin and dollars

Yesterday's bitcoin price plunge brought a raft of critical attention to Michael Saylor's Strategy and the firm's aggressive accumulation strategy.

But as CoinDesk reports, TD Cowen analyst Lance Vitanza still thinks the stock is a buy, albeit at a slightly trimmed stock target. That target is now $440 over the next twelve months, down from $500. That's because, despite the volatility, MSTR remains an attractive vehicle for proxy bitcoin investment, according to the firm.

MSTR is trading at around $129, according to market data.

Bitcoin tumbled below $65,000 during Thursday's trade, and MSTR reported billions of dollars in losses for the final quarter of 2025. Still, Strategy struck a bullish note in its earnings-day releases, particularly when it comes to its moves around digital credit.

“Strategy has built a digital fortress anchored by 713,502 bitcoins and our shift to Digital Credit, which aligns with our indefinite bitcoin horizon," Saylor, who serves as executive chairman, said in a statement.