UBS Group, Switzerland's largest bank, has significantly increased its position in Strategy Inc., acquiring an additional 3.23 million shares to bring total holdings to 5.76 million shares valued at approximately $805 million, according to recent 13F filings.
The substantial increase positions UBS as one of the largest institutional holders of the bitcoin treasury company. The Swiss banking giant previously held approximately 2.53 million shares before the latest accumulation, representing a 128% increase in its Strategy position.
UBS's aggressive buying comes during a volatile period for Strategy's stock, which has experienced significant price fluctuations tied to bitcoin market movements. The bank's willingness to expand its position signals strong institutional conviction in Strategy's business model.
The $805 million investment represents a major allocation from Switzerland's largest financial institution, demonstrating mainstream acceptance of bitcoin exposure through traditional equity markets. UBS manages over $5 trillion in assets globally.
Strategy holds more than 712,000 bitcoin on its balance sheet, making it the world's largest corporate bitcoin holder. The company's stock serves as a proxy for institutions seeking bitcoin exposure without directly purchasing cryptocurrency.
The increased Strategy stake aligns with UBS's broader digital asset strategy. CEO Sergio Ermotti confirmed Wednesday that the bank is building infrastructure to offer crypto access to private clients and tokenized deposits for corporates. UBS plans a "fast follower" approach to tokenization over three to five years, with rollouts potentially starting in Switzerland.