How to Buy Marathon Digital Holdings (MARA) Bitcoin Stock

Marathon Digital Holdings (NASDAQ: MARA) stands at the forefront of the Bitcoin mining industry, leveraging industry-leading scale, modern infrastructure, and strategic growth. As a public company, Marathon offers investors a unique way to gain leveraged Bitcoin exposure through regulated equity markets.

According to BitcoinTreasuries.net data, Marathon Digital Holdings is currently the second-largest public holder of Bitcoin, with reported holdings exceeding 53,000 BTC at the time of writing (Jan 2026). This treasury position makes MARA materially different from most listed Bitcoin mining peers.

Owning MARA shares means holding equity in a company recognized for:

• Strategic Bitcoin Reserves: Marathon focuses on accumulating Bitcoin through mining rather than purchasing with corporate debt, continually building a significant Bitcoin reserve to support shareholder value.

• Operational Excellence and Cost Leadership: The company’s mining operations are supported by direct ownership of energy infrastructure, resulting in competitive energy costs. These efficiencies help Marathon thrive through Bitcoin market cycles and network adjustments.​

• Beyond Bitcoin Mining: Marathon invests in developing mining technologies and diversifies into related high-performance computing infrastructure, strengthening its business foundation.

• Sustainability Initiatives: The company integrates renewable energy strategies into its operations and adopts various methods to enhance energy efficiency and community impact, such as utilizing excess heat and partnering on energy grid stabilization projects.​

• Long-Term “HODL” Strategy: Marathon’s stated policy is to retain mined Bitcoin for the long term, with sales executed only for strategic reasons or to enhance shareholder value.

Why Investors Consider MARA Stock

• Public Market Access: Easily traded on NASDAQ, offering transparency and global accessibility.​

• Leverage to Bitcoin Price: MARA share value can amplify Bitcoin’s upside, due to operational gearing and business scalability.​

• Diversified Portfolio Exposure: MARA holds both mined Bitcoin and cash, providing both crypto and corporate upside in a single equity.

• Strong Analyst Coverage & Liquidity: MARA is widely tracked by institutional analysts and trades with high daily liquidity.​

What makes MARA different from other Bitcoin mining stocks?

MARA Holdings, Inc. (NASDAQ: MARA) is one of the largest and most established publicly traded Bitcoin mining companies in the United States. While many miners focus primarily on operational scale, MARA combines industrial-scale mining with an active Bitcoin treasury strategy.

Unlike miners that regularly sell Bitcoin to fund operations, MARA has publicly positioned Bitcoin as a long-term strategic reserve asset. A significant portion of mined Bitcoin is retained on the balance sheet, giving shareholders indirect exposure to both mining performance and Bitcoin price movements.

MARA’s approach is not limited to mining alone. In addition to earning Bitcoin through block rewards and transaction fees, the company has raised capital through equity and convertible bond offerings and used those proceeds to acquire Bitcoin directly on the open market. This dual strategy - mining plus direct acquisition - places MARA closer to a Bitcoin treasury company than a traditional commodity-style miner.

As a result of this strategy, MARA is now recognised as the second-largest Bitcoin holder among publicly traded companies, behind only Strategy (formerly MicroStrategy). This treasury position makes MARA structurally different from most listed mining peers, whose balance sheets are typically far more sensitive to short-term operating costs.

Where to Buy Marathon Digital (MARA) Stock

US online brokers

MARA shares trade on NASDAQ and are available through most major US online brokerages.

Common platforms include: Fidelity, Charles Schwab, E*TRADE, TD Ameritrade, Robinhood, Interactive Brokers, Public, eToro and Moomoo.

When choosing a broker, check for NASDAQ access, supported order types (market or limit), fees, research tools and whether fractional shares are available.

International brokers

Examples: Stake (Australia), Interactive Brokers (global), eToro (global), and other brokers offering US market access.

What to look for: US market access from your country, FX fees, W-8BEN requirements, and fractional share support.

• Search for MARA in your broker’s trading dashboard.

• Minimum purchase amounts and supported features vary by platform.

• Search for “MARA” in your broker’s trading dashboard.​

• Minimum purchase amounts and supported features (e.g., fractional shares) depend on the platform.​

Step-by-Step: How to Invest in MARA

1. Open a Brokerage Account
   Sign up and complete identity verification using your preferred brokerage with access to US stocks.​

2. Deposit Funds
   Fund your account via bank transfer, credit/debit card, ACH, or supported payment methods.​

3. Locate MARA Stock
   Use the search function for “Marathon Digital Holdings” or “MARA” and review price, volumes, or available research.​

4. Choose Order Type
   Decide between market or limit orders—most platforms let you buy full, fractional, or multiple shares.​

5. Execute Your Trade
   Enter share amount, confirm order details, and place your buy order. Once filled, your MARA shares appear in your portfolio for tracking.​

Holding and Managing Your Shares

• Your MARA shares remain secured in your brokerage account, alongside other investments.​

• Large positions may be transferred into an IRA, retirement, or custodial account for tax advantages, where eligible.​

• Most platforms offer integrated portfolio dashboards to monitor your holdings, news, and real-time performance.​

Note: Unlike Bitcoin itself, direct self-custody of MARA shares is not possible—they remain registered with your broker or chosen custodian.​

Ready to participate in institutional Bitcoin mining?
Open a brokerage account, fund it, and add Marathon Digital Holdings (MARA) to your portfolio today—combining Bitcoin exposure with the advantages of a NASDAQ-listed leader.

You can also add your purchase to your BitcoinTreasuries.NET portfolio to track performance over time alongside your other investments. ​

For deeper portfolio analysis and performance tracking across your digital asset investments, integrate MARA with your preferred portfolio monitoring tool or dashboard