How to Buy Strategy (MSTR)
How To Buy Strategy (formerly MicroStrategy)
Launched as a pioneering business intelligence company in the 1990s, Strategy (traded as MSTR) is recognized for both technology leadership and its significant corporate Bitcoin adoption strategy. Owning MSTR allows investors exposure to enterprise software and major Bitcoin reserves in one publicly traded stock.
Strategy has gained attention for allocating substantial portions of its balance sheet to Bitcoin, making MSTR shares unique in public markets, as well as for the visionary insights of its founding CEO and Chairman Michael Saylor.
This guide will walk you through buying Strategy shares for the first time—and explain where you can do so.
Why Buy MSTR?
Proven Capital Raising to Buy Bitcoin: Strategy (MSTR) has demonstrated exceptional skill in raising large amounts of capital — through convertible debt offerings, stock sales, and other financing vehicles — to strategically increase its Bitcoin reserves.
Unmatched Conviction in Bitcoin Accumulation: The company's persistent and sizable Bitcoin purchases reflect a rare level of conviction, with MSTR holding one of the largest corporate Bitcoin treasuries in the world.
Increased Bitcoin per Share Value: As the company builds its Bitcoin holdings, the amount of Bitcoin attributable to each MSTR share increases—providing investors with direct exposure to the potential upside of both the software business and Bitcoin's performance.
Shareholder Alignment with Digital Asset Trends: Management’s strategy strongly aligns shareholder interests with the long-term appreciation of Bitcoin, effectively transforming MSTR into a leading proxy for institutional-sized Bitcoin exposure through public equity.
These features, alongside business intelligence leadership and diversification benefits, set Strategy (MSTR) apart as a uniquely leveraged play on both big data and digital assets.
Where Can You Buy MSTR?
Strategy (MSTR) trades on the following major exchanges:
- NASDAQ (primary listing, ticker: MSTR)
It is also available through many major online stock brokers and trading platforms, including:
- Robinhood
- E*TRADE
- Fidelity
- Charles Schwab
- Interactive Brokers
- TD Ameritrade
How Many Shares of MSTR Can I Buy?
Minimums depend on your broker, but most allow purchase of either full shares or fractional shares, so you can invest any desired amount.
How to Buy Strategy (MSTR)
Buy MSTR shares securely and easily with these steps:
- Open a brokerage account:
- Choose from brokers listed above or your preferred provider; follow account creation steps.
- Verify your identity:
- Provide necessary identity documentation as requested by your broker.
- Fund your account:
- Deposit funds via bank transfer, card, or (sometimes) digital assets, depending on broker features.
- Buy MSTR:
Use the trading dashboard. Search for "MSTR" on NASDAQ, enter the amount, and place your order.
Most platforms provide charting tools, order types, and customer support.
Where to Keep Your MSTR Shares?
After purchase, your MSTR shares are held securely in your brokerage account. For advanced or high-value holdings, consider transferring to a custodial or retirement account as allowed by your provider.
Online Brokerages: Easy for trading and monitoring. Custodial/Retirement Accounts: Optional for tax optimization or estate planning. Multiple Accounts: Diversification across more than one broker is an option for some investors.
Unlike Bitcoin, you cannot self-custody shares of MSTR directly.
Get Started
Ready to add Strategy (MSTR) to your portfolio? Open an account with your preferred brokerage and begin trading MSTR on NASDAQ or other supported exchanges.
Trading strategies and share custody options will depend on your individual investment goals and preferences. Research each platform’s features, fees, and security to make the best choice for your needs.