Nico Lechuga isn’t pitching a treasury strategy. He’s already raised $40 million, anchored by billionaire Ricardo Salinas.
ORANGE JUICE, which he founded alongside Lyn Alden and Jeff Booth of Ego Death Capital, will acquire profitable American businesses generating $1 million to $10 million in annual cash flow. They’ll route a portion of that operating income into a Bitcoin treasury. Permanent ownership, no funding cycles and no pressure to resell.
The dominant playbook runs of equity issuance, converts and preferred stock. This one runs on operating income.
Orange Juice will be unveiling more about its strategy for the first time in New York.
It's a structurally different bet than the leveraged treasury model dominating the headlines — and the two camps don't agree on much. Ask a leveraged treasury operator and they'll tell you cash-flow funding is too slow to matter at scale. Ask Lechuga and he'll tell you the leveraged model is one rough capital markets cycle away from forced selling.
The company hasn’t named its first acquisition. That’s the question worth being in the room for: what does a bitcoin treasury holding company actually buy?
Both sides will be in the same room on September 28.
Lechuga joins Adam Back, Grant Cardone, Robbie Mitchnick, and Raphael Zagury.
Less than 200 seats are left. Prices go up as we confirm more names.
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For the full speaker list and program details, visit bitcointreasuries.net/conference.
Onward,
The Bitcoin Treasuries Team
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